The coach who knows what you're walking into tomorrow.
Career advice tells you to "build your network" and "be more visible." Tradecraft tells you to talk to Dev before Thursday's review because he sits in the calibration room and has never seen your work.
You didn't get the promotion.
Your manager told you in a ten-minute meeting and moved on. HR closed the ticket. And now you're sitting with it, and a story is forming: they don't value me here.
That story is the thing that ends careers at companies — not the decision itself. It hardens in about a week, and once it sets, you're already gone. You just haven't handed in the letter yet.
Not a chatbot. A system that knows where you're going.
A goal that decomposes
"Get promoted" isn't a plan. Tradecraft breaks your goal into the specific conditions that have to be true — a sponsor, a visible win, a named skill — and then gives you this week's move against one of them.
The people around you
Who decides. Who influences. Who's never seen your work. How each of them prefers to be approached — and what they actually want. Most careers stall on a relationship, not a skill.
Rehearsal before it's real
Practise the conversation you're dreading against a coach who plays the other person — the way that specific person actually reacts. Then get told what landed and what didn't.
The money conversation
Build a defensible range from your industry, experience and outcomes — and the ROI argument your manager can carry upstream. Because your manager doesn't grant the raise. They argue for it.
Timing you'd never know
Comp decisions are made weeks before anyone tells you. Asking after the budget locks is asking for a no. Tradecraft knows your company's cycles and wakes up in time.
The part that isn't tactics
Feeling invisible. Isolated. Like you're the only one struggling. We name the root cause and act on the part that's actually fixable — and hand you to real support when it's beyond us.
Only 6% of people want to be the boss.
Every company has one ladder and assumes everyone's climbing it. Tradecraft starts by asking what you actually want — and then means it.
Advancement
You want the next level. We build the case and find the sponsor.
Mastery
You want to be excellent at the work itself. We won't push you into management you don't want.
Stability
You want to be reliably good and go home. That's a legitimate career, and we'll protect it.
Exploration
You want to move sideways and learn. We'll help you do it without looking disloyal.
Impact
You want the work to matter. We'll help you get to where it does.
Intrapreneur
You want to build something inside the company. We'll help you earn the room to do it.
$25 a month when you pay for it yourself.
Free
Everything you need for one moment at a time.
✓ All free tools
✓ Your character sheet
✓ One active goal
✓ Coach chat
Pro
The full system, always on.
✓ Everything in Free
✓ Rehearsal simulator
✓ Comp case engine
✓ Moment detection + prep
✓ Aftermath coaching
Human career coaching runs $100–300 an hour. This is $25 a month and it remembers everything. If your employer covers it, pricing is custom with volume discounts — see Enterprise.